• 86% of mums feel technology has in impact on quality time with their kids
• 60% feel they need more quality time with their kids

Energizer recognises that it is kids who power a mum's world and commissioned the Positive Moments Report to honour the importance of quality time and positive moments. The report specifically explores the role that technology plays in a mum's/child's world and the impact - good or bad - that it might have on potential quality time. Ultimately, identifying the challenges mums face connecting with children in today's world, and offering advice and tips from Dr Pat Spungin, child psychologist and family life specialist, to help create positive energy in their homes.

Dr. Pat Spungin says: “Mums don't have to understand a lot more about technology but simply appreciate the fact that it is easily accessible.”